[HYUNDAI] MOTOR STUDIO GOYANG
Interactive facade, Installation
2017
국내 최초이자 최대의 규모를 자랑하는 모터 스튜디오인 현대 모터 스튜디오 고양(Hyndai Motor Studio Goyang)은 현대자동차 브랜드를 체험할 수 있는 전시공간이다.
방문객들은 카 에이리어, 커넥트 월, 스틸 프로세스, 크리에이트, 세이프티, 윈드랩 등의 전시공간을 통해 자동차 제조의 전 과정에 대해 배울 수 있다.
The first and largest center for automotive culture in South Korea, the HYUNDAI MOTOR STUDIO GOYANG is an exhibition space to experience the Hyundai Motor Brand.
Visitors can learn about the whole process of car manufacturing through the exhibition areas - CAR AREA, CONNECT WALL, STEEL PROCESS, CREATE, SAFETY, WINDLAB.
PRODUCTION : Pyx Innovation Lab
CLIENT : Hyundai Motor Group
AGENCY : Innocean Worldwide
Width 20M, Height 12M, Depth 12M
방문객들은 카 에이리어, 커넥트 월, 스틸 프로세스, 크리에이트, 세이프티, 윈드랩 등의 전시공간을 통해 자동차 제조의 전 과정에 대해 배울 수 있다.
The first and largest center for automotive culture in South Korea, the HYUNDAI MOTOR STUDIO GOYANG is an exhibition space to experience the Hyundai Motor Brand.
Visitors can learn about the whole process of car manufacturing through the exhibition areas - CAR AREA, CONNECT WALL, STEEL PROCESS, CREATE, SAFETY, WINDLAB.
PRODUCTION : Pyx Innovation Lab
CLIENT : Hyundai Motor Group
AGENCY : Innocean Worldwide
Width 20M, Height 12M, Depth 12M
Aerodynamic design by Hyundai Motors.
Illustrates the Hyundai Motors design that minimizes air resistance.
[SAFETY]
The Hyundai Motors safety technology and car crash test is displayed on a 20meter three sided screen.
An actual test car that was used in the crash test, is displayed on a turntable, enhancing the viewing experience.
The Hyundai Motors safety technology and car crash test is displayed on a 20meter three sided screen.
An actual test car that was used in the crash test, is displayed on a turntable, enhancing the viewing experience.
