[KIA] BEAT360
Brand space, MR(Mixed reality), Interactive facade
2016 — 2017
pictures.from.pentabreed
기아의 첫 브랜드스페이스인 BEAT 360의 메인 퍼포먼스인 ‘INTERACTIVE MEDIA ZONE’ 13m에 달하는 곡면 8K LED 스크린과 영상과 연동되어 회전하는 턴테이블과 함께 기아의 후륜구동 스포츠 세단인 ‘STINGER’과 미래의 자율주행기술을 스토리텔링을 통해 소개한다.
The ‘INTEREACTIVE MEDIA ZONE’ is the main content of BEAT360, the first Brandspace by KIA. A promotional film is screened on a 13m curved LED screen with a turntable linked to the film- introducing KIA’s new sedan Stinger, and tells a story of future driving technology.
CLIENT : KIA Motors
AGENCY : Innocean Worldwide
The ‘INTEREACTIVE MEDIA ZONE’ is the main content of BEAT360, the first Brandspace by KIA. A promotional film is screened on a 13m curved LED screen with a turntable linked to the film- introducing KIA’s new sedan Stinger, and tells a story of future driving technology.
CLIENT : KIA Motors
AGENCY : Innocean Worldwide
BEAT360
Brand space
Brand space
Digital dosent, Stinger Interactive zone
Mixed reality, Interactive media facade
Mixed reality, Interactive media facade
pictures.from.pentabreed
pictures.from.pentabreed